Efashe Expands Footprint with Innovative Digital Solutions in Malawi

Efashe Malawi Limited is part of the Efashe Group, which has successfully reshaped digital payments in Rwanda through its affiliate, Future Dynamic Innovations (FDI) Ltd, for nearly a decade. In Rwanda, FDI built a robust platform that connects millions of people to essential day-to-day services by working closely with telecom operators, utility providers, and pay-tv companies. Its operations are organized into four core segments: digital aggregation services offered through agent networks and self-service platforms, merchant payment aggregation, shared agency banking solutions, and value-added services such as SMS and USSD aggregation. This model, tested and refined in Rwanda, now forms the foundation for Efashe's expansion into Malawi.

In Malawi, the company is applying the same integrated approach to make digital services accessible to everyone. Both Airtel and TNM users, can now top up airtime and customers can also purchase ESCOM electricity, through our growing network of agents and the USSD platform *4320#. Efashe Malawi has also introduced bulk SMS services that organizations use for notifications and alerts, along with USSD aggregation solutions that allow businesses to engage directly with their customers in a simple and cost-effective way. Together, these services are laying the groundwork for a more connected and convenient digital experience nationwide.

Based on the proven model from Rwanda, Efashe Malawi relies on advanced digital platforms and applications to power its services. Its technology operates through self-service and networked channels, including APIs for banks and other businesses, a web portal, and a smart app. This setup ensures the services are secure and accessible to all users and provides a foundation for expanding the range of services in the near future.

The company's strength lies not only in its technology but also in its team. By combining innovation with practical business experience, Efashe Malawi provides scalable solutions designed to meet current needs while anticipating future challenges. As Malawi continues to embrace digital transformation, the company is ready to play a key role in advancing inclusion and driving growth for individuals, businesses, and communities across Malawi.